Filed under: Deals, Rumors, Products and services, Apple Inc (AAPL), Amazon.com (AMZN), Marketing and advertising, Viacom (VIA), Activision Inc (ATVI)
The Financial Times reported last week that representatives for The Beatles, Activision Inc. (NASDAQ: ATVI), and MTV Games, a division of Viacom Inc. (NYSE: VIA), are in talks about developing Beatles-themed video game versions of Guitar Hero and Rock Band “in a move that could pave the way for a broader licensing of the Fab Four’s catalog.” Although the final deal would eventually be worth several million dollars, it would have to win over both Apple Corps and the EMI Group, the two companies that oversee the band’s business interests and the master recordings.
The Beatles have been one of the major artists to resist any move into the digital world, but if such a deal were to occur it would likely happen simultaneously with any move by The Beatles into digital stores and the digital market. In the past year and a half, numerous rumors have appeared that cited 2008 as the year that would see the move, including comments made by Olivia Harrison, George Harrison’s widow. Unfortunately, no such appearance by the band into stores like Apple Inc.’s (NASDAQ: AAPL) iTunes or Amazon.com Inc.’s (NASDAQ: AMZN) MP3 Store has happened even with a new management team led by former Sony BMG executive Jeff Jones.
Any deal would send a huge shockwave through the music industry and no doubt come with numerous marketing and advertising techniques that have become popular and successful in current years. Even though many Beatles purists and fans might be put off by an iTunes-themed commercial featuring The Beatles and the band’s music, the exposure provided by such a method would increase awareness of the band to younger and newer audiences.
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