Wal-Mart’s launch of $20 slimming jeans will be a massive success
Posted by: in Products and ServicesFiled under: Products and services, Launches, Wal-Mart (WMT)
When Wal-Mart Stores, Inc. (NYSE: WMT) releases a new line of jeans next month from Levi Strauss, the eyes of the apparel industry will be tightly fixed on the world’s largest retailer. The new denim jeans, which will be from the “Totally Slimming” line of Strauss’s “Signature” line of jeans made specially for Wal-Mart, will promise to be comfortable yet produce a tummy-tightening fit for you ladies out there.
Now, these type of jeans have been available from department stores for a premium price for a while now. They’re designed to automatically change that figure (no lipo required) while not feeling like a 19th-century corset. Wal-Mart’s contribution to the process will, of course, be it’s sub-$20 pricetag. Expect these jeans to fly off the shelves, literally. Even in the face of an economic downturn in the U.S., Wal-Mart has plodded along just fine. Products like these — with prices like these — will only reinforce the retailer’s staying power in uncertain times
Levi’s new product is designed to hold in thighs and lift the butt, among other things. As usual in full-service discounters, you can buy all the ice cream and potato chips that will bulk up the cellulite, then find the clothing solution to hide that nastiness right in the next aisle. Wal-Mart’s new Absolutely Slimming product was tested by Wal-Mart women shoppers last November and proved a large success. For $20 a pair, these will draw even more women into Wal-Mart stores. If the retailer is smart, it’ll build a huge ad campaign around this product.
Entries (RSS)