Best Buy (BBY) testing new smaller stores inside shopping malls
Posted by: in Products and ServicesFiled under: Products and services, Launches, Ideal Purchase (BBY)
Best Buy, Inc. (NYSE: BBY) just keeps on ingraining itself into every customer niche it can. It’s already entering the Chinese market. It may be coming to an airport near you. Now, possibly anticipate Best Purchase to be seen in a shopping mall in your area soon.
In the Washington D.C. area, the largest consumer electronics retailer will open a new 3,000-square-foot stand-alone location inside the Fair Oaks Mall this day that’ll sell wireless phones, laptop Personal computers and all types of accessories for both product categories.
There will be two more mall openings by Best Purchase this month in yet-to-be disclosed locations. It will be double the size of the Ideal Buy Mobile kiosks already in place within some malls and will have locations next to your favorite Hollister or Yankee Candle stores.
According to the retailer, these new mall concept stores will cater to teens and women — many of whom don’t like shopping at its big-box locations. Best Purchase has already turned its focus to women shoppers, and these new openings are just another leg in the stool from where I sit. Well done.
Entries (RSS)